Fruitcake


Feedback is like fruitcake.
People who have it tend to give it away.
People who receive it often do not find it appealing.


The problem with fruitcake is your own recipe tastes better than someone else’s.
Your mind is built to prefer your own perspective versus an external one.
But like truly great fruitcake, feedback needs one essential ingredient: love.


Whether you are giving feedback, fruitcake, or maybe feedback on fruitcake, give it with love.
And when receiving fruitcake remember what matters.
It is not about the specific mixture of fruit, dough, and nuts; it is the fact that someone took the time to share their recipe with you.



’Tis the season to drink coffee,
- Morning Cup