Coherence
When you like something, you are more likely to like other things associated with it.
If you like coffee, then espresso and high-tech brew methods are more appealing.
This is how the halo effect in decision-making and bias occurs.
Your unconscious affinity towards things similar to something already established as “liked” is called exaggerated emotional coherence.
It factors into your interpretation of things beyond just similar association.
The sequence of attributes in which we interpret something matters.
If you first notice the smell of coffee from a cafe, and then see the cafe itself, you will have a different interpretation than if those attributes are reversed.
When making an important decision, it is important to consider which you observe first (metaphorically): the coffee or the cafe.
As a leader, you and your team could unconsciously be priming your decisions simply by what you are exposed to beforehand.
Haystack latte with sea foam,
- Morning Cup