Anchoring
The introduction of a concept immediately changes the forecasted direction of your cognition.
By opening this email you are more likely to think of and notice certain things afterwards.
This process, of a concept orienting the potential focus of your mind, is called anchoring.
For example, by reading Morning Cup, the concept of coffee is now anchored in your mind.
Statistically, if someone asks what you want to drink in the near future, you are significantly more likely to order coffee.
But you would have ordered coffee anyways, right…or would you?
Anchoring is constantly unconsciously impacting your decisions.
When you make a decision, you may not be able to know what anchors are at play.
What you can be more intentional around, though, are the stimuli you attend to before and after important decisions.
Take a coffee. I promise, by the time you're done eating it, you'll feel right as rain,
- Morning Cup