Habit

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Myth: it takes 21 days to build a habit.
Simply doing something for 21 days straight has little correlation with long-term habit building.
The problem with habit-building “wisdom” is that it is oversimplified to the point of being inaccurate.


It takes between 18-254 days to build a habit.
Technically, 21 falls within that range.
However, so do 235 other timeframes.


50% of habit builders fail to build long-term habits due to frequency and consistency in performing a task.
Frequency and consistency are more complex than simply ‘doing it for 21 days straight.’
The foundation of it all? You need to clarify your motivating factor.


Building habit is a process of being strategic.
Focus on what matters: connecting your motivating factors with frequent and consistent behaviours.
If you are still telling yourself (or your team) to build a habit by just doing it until it sticks, it probably never will.



Consistent coffee creates,
- Morning Cup


What’s this? Science for me?

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