Gas Pedal


Leaders spend time formulating how to press the gas pedal to their business.

They strategize and align ad nauseam, focused on driving the business.

Traditionally the most significant business challenge was an ability to continue pressing the gas pedal.


The world of work has flipped.

Technology, global perspectives, and amplified communication have diminished the threshold of the gas pedal.

Today, applying the brake is the greater challenge.


Most leaders are focused on how to go faster.

Most teams are struggling to utilize the brakes.

The modern leader is responsible for more than applying pressure to a gas pedal.



Coffee is clutch: it enables both the brake and the gas,

-Morning Cup