Fresh

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A fresh pot of coffee and one that is 20 minutes old are not measurably different in taste. 
Skiing fresh powder and taking the third run down a bowl are not measurably different in enjoyment. 
A fresh book and a book read once before contain the same story and intrigue. 


Despite the pragmatic understanding that minor differences in freshness are not categorically better, you still enjoy the experience of something fresh. 
Whether it be a new year or a new pot of coffee, the arrival of something fresh is intrinsically motivating. 
Your brain is wired to enjoy the potentiality and novelty of a new psychological construct. 


January 3rd is, unequivocally, a representation of freshness. 
It is also not fundamentally different than December 20th. 
The opportunity does not lie in whether you have a literal fresh start or not, but in your ability to frame the freshness in a way that generates new perspectives and action. 



Freshly brewed, just for you,
- Morning Cup

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