Data

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You have more data at your disposal when making a decision than any previous generation. 
While your ability to comprehend and analyze the data has also increased, your ability to make decisions is not exponentially higher. 
In fact, the volume of data that exists brings additional risks and complications towards decision-making. 


You operate on a simple, yet not entirely accurate heuristic: higher quality data is better. 
Data does not exist on a binary, good-bad spectrum. 
The relationship between data and its quality-state is relative to need and use-case. 


If you want to study the brain, an fMRI gives you “high quality data.”
If you want to study stress response to an event, an fMRI also is not your best option for data. 
When making decisions, do you stop and consider the data collection methodology and its merits or limitations?


High quality data is inferior to consistent data. 
In a perfect world, you will have both; but your job is built on leading through imperfection. 
When seeking data, look for consistency first, then begin to elevate quality. 



Ill met by moonlight, proud Ristretto,
- Morning Cup

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