Application


Your access to content and resources is unparalleled.
From books to courses, podcasts to the internet, the volume of content for consumption is limitless.
Consuming content and ideas is one component of a larger process.


The cycle of consumption quickly becomes comfortable.
You need to pivot from consuming to application.
Application is a generative process where you create meaningful change.


Learning new things is rewarding.
Learning things without the rigour of application becomes consumption of novelty.
Consumption without application is an ineffective use of resources.


Your most meaningful contribution will come from insight.
Insight is generated through application.



Consuming coffee, flouting thoughtlessness, distilling genius,
-Morning Cup