Question


Consensus-driven thinking is inefficient.

It presumes that many perspectives yield the perfect answer.

It is slow, biased, and yields conflicting results.


Hypothesis-driven thinking is more effective.

It enables efficient and agile decision-making.

This is more productive than unicorn-hunting for the perfect answer.


Critical to hypothesis-formulation is asking the right question.

This is the paradox of effective decision-making.

Taking more time to ask the right question creates a faster overall solution.



On Halloween coffee comes with scream and sugar,

-Morning Cup