Metaphor

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Metaphors are more than a figure of speech, they are a spark for metacognition.
A metaphor is a map that not only allows you to orient where your perspective sits, but to consider other perspectives that might exist.
They are a window to broader perspectives.


Metaphor serves an important cognitive function.
Utilizing metaphor can provide a shortcut to instigating the process of generating insight.
By labelling concepts within a larger visualized structure, the brain unconsciously makes new connections between the initial concepts.


You experience this process as insight.
Metaphor plays upon visual pathways in the brain, which represent nearly 50% of neural connections.
In order to see things differently, a metaphor can literally force your brain to do just that.



Coffee is a metaphor for joy,
- Morning Cup

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