Message
As a leader you find yourself repeating the same message.
You commiserate with your peers that it seems like people just do not get it.
Unconsciously you become less engaged in the message with further repetition.
Conveying a message as a leader follows a parabola of interest.
Your initial communication creates depth of excitement and engagement for you, to a point.
Past that point, the more you communicate it, the less novel and interesting it becomes.
Your experience of novelty wears out exponentially faster than that of your audience.
This presents the risk of splitting the parabola of interest.
You find yourself on the steep decline of the parabola while your audience is still ascending.
Meet your audience where they are at.
Effective leaders are able to deliver their message slightly ahead of their audience’s position.
Thoughtful leaders effectively pivot their perspective to reposition themselves upon the parabola.
Warm weather, cold coffee, can’t lose,
- Morning Cup