Backswing


The backswing is essential to hit a golf ball.

The goal is to move the ball forward.

To do so does not mean you exclusively move forward.


Without a backswing, the action of hitting a golf ball lacks force.

Conversely, if you fixate exclusively on the backward motion, the intention for action is lost.

It is easy to mislabel the backswing as the action itself.


Jumping into a solution lacks the necessary backswing.

Sitting in meetings aligning and strategizing confuses the backswing for the goal.

Thoughtful leaders inhibit their teams from moving exclusively in either direction.



Coffee is a metaphor for ontological exuberance,

-Morning Cup